Does the Dryject system include trade dress?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, DRYJECT SYSTEM includes but is not limited to certain trade names, trademarks, trade dress and logos including, but not limited to, the mark "DryJect"® , service marks, trade symbols, trade dress, signs, slogans, associated logos, designs, emblems, URLs, domain names, Website addresses, email addresses, digital cellular addresses, wireless Web addresses and the like and copyrights and such other trade names and trademarks as Franchisor may develop in the future for the purposes of identifying DRYJECT SYSTEM, and such other distinguishing characteristics of DRYJECT SYSTEM including, without limitation, distinctive sales and marketing procedures; knowledge and procedures for providing natural grass aeration services; management and financial control methods; and training and assistance, all of which may be changed, improved and further developed by Franchisor from time to time ("Trade Secrets");
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, the Dryject system includes trade dress. The FDD specifies that the Dryject system includes trade names, trademarks, trade dress, and logos, including the mark "DryJect." These elements, along with service marks, trade symbols, signs, slogans, associated logos, designs, emblems, URLs, domain names, website addresses, email addresses, digital cellular addresses, wireless web addresses, copyrights, and other trade names and trademarks developed by Dryject, are all part of the Dryject system.
For a prospective franchisee, this means that the visual appearance and overall image of the Dryject business are protected and part of the franchise system. This protection extends to how the business presents itself to customers, including its branding and marketing materials. Franchisees are expected to adhere to these standards to maintain a consistent brand identity across all Dryject locations.
The FDD also indicates that Dryject retains the right to modify and further develop these trade secrets, which include distinctive sales and marketing procedures, knowledge and procedures for providing natural grass aeration services, management and financial control methods, and training and assistance. This means that Dryject franchisees must stay updated with any changes or improvements made to the system to ensure they are compliant with the latest standards. This also highlights the importance of ongoing training and support provided by Dryject to its franchisees.