Does the Dryject system include slogans?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, DRYJECT SYSTEM includes but is not limited to certain trade names, trademarks, trade dress and logos including, but not limited to, the mark "DryJect"® , service marks, trade symbols, trade dress, signs, slogans, associated logos, designs, emblems, URLs, domain names, Website addresses, email addresses, digital cellular addresses, wireless Web addresses and the like and copyrights and such other trade names and trademarks as Franchisor may develop in the future for the purposes of identifying DRYJECT SYSTEM, and such other distinguishing characteristics of DRYJECT SYSTEM including, without limitation, distinctive sales and marketing procedures; knowledge and procedures for providing natural grass aeration services; management and financial control methods; and training and assistance, all of which may be changed, improved and further developed by Franchisor from time to time ("Trade Secrets");
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, the Dryject system includes trade names, trademarks, trade dress, logos, service marks, trade symbols, signs, slogans, associated logos, designs, emblems, URLs, domain names, Website addresses, email addresses, digital cellular addresses, wireless Web addresses, copyrights and such other trade names and trademarks as Franchisor may develop in the future for the purposes of identifying DRYJECT SYSTEM. These elements are part of what Dryject considers its "Trade Secrets."
Dryject retains the right to develop new trademarks, service marks, trade symbols, emblems, signs, slogans, insignias or copyrights not specifically designated as Licensed Rights for use with similar or different franchise systems. This means that while franchisees are granted rights to use specific trademarks and slogans, Dryject can introduce new ones that franchisees may not automatically be entitled to use.
As a Dryject franchisee, it is important to stay updated on the approved marketing materials and branding guidelines provided by the franchisor to ensure compliance with the System Standards. Franchisees should seek clarification from Dryject regarding the use of any new slogans or marketing materials to avoid potential conflicts or misuse of the brand's intellectual property.