Who is responsible for administering the Dryject Marketing Fund?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
marketing professionals; (v) participating in selected trade shows; and (vi) limiting expenditures from the Marketing Fund, to the extent possible, to those areas in which franchisees are contributing to the Marketing Fund. Funds not spent in any given fiscal year will be carried forward to the next year. We reserve the right to place additional local, regional or national advertising at Our expense. All Franchisor-owned units or affiliateowned units will contribute to the Marketing Fund on the same basis as franchised units. A portion of the Marketing Fund may be used to reimburse Us or Our designees for Our reasonable advertising-related administrative costs, indirect expenses and subsidizing costs. As the DryJect System expands, We may establish an advertising council.
- (iii) We will maintain separate bookkeeping accounts for the Marketing Fund and may, but will not be required to cause Marketing Fund contributions to be deposited into one or more separate bank accounts. The Marketing Fund is not a trust, and We are not a fiduciary or trustee of the Marketing Fund or the monies in the Marketing Fund. However, We may, in Our discretion, separately incorporate the Marketing Fund or create a Marketing Fund trust, over which We may be the trustee, into which Marketing Fund contributions may be deposited.
- (iv) No portion of the Marketing Funds collected will be used principally to sell franchises. However, a brief statement about availability of information regarding the purchase of DryJect franchises may be included in advertising and other items produced and/or distributed using the Marketing Fund.
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, Dryject Management, LLC is responsible for administering the Marketing Fund. The document states that Dryject will maintain separate bookkeeping accounts for the Marketing Fund and may deposit contributions into separate bank accounts. While the Marketing Fund is not established as a trust, Dryject retains the option to incorporate it separately or create a Marketing Fund trust, potentially acting as the trustee.
Dryject has the discretion to use the Marketing Fund to cover its advertising-related administrative costs, indirect expenses, and subsidizing costs. The company also reserves the right to place additional local, regional, or national advertising at its own expense, in addition to the Marketing Fund. All Dryject-owned or affiliate-owned units contribute to the Marketing Fund on the same basis as franchised units, ensuring a unified approach to marketing contributions.
As the Dryject system expands, Dryject may establish an advertising council. Funds that are not spent in a given fiscal year will be carried forward to the next year, providing flexibility in marketing expenditures. While the Marketing Fund cannot be used primarily to sell franchises, a brief statement about Dryject franchise opportunities may be included in advertising materials produced using the Marketing Fund.