What is Dryject's requirement for franchisees regarding conforming to System Standards and requirements when creating a local advertising and marketing plan?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
ase of DryJect franchises may be included in advertising and other items produced and/or distributed using the Marketing Fund.
- (d) Except when advertising cooperatively with other franchisees or with Us, You are prohibited from advertising outside Your Designated Territory. Unless granted specific written permission to the contrary, Your local advertising activity is limited to direct mail, print and broadcast media, speaking engagements, networking events and all other types of activity designed to encourage and solicit business only within Your Designated Territory. If Your Designated Territory lies within an Area of Dominant Influence (ADI) of media sources located outside of Your Designated Territory, and if other franchisee- or Franchisor- or affiliate-owned units lie within the same ADI, then We reserve the right to require You and other franchisees to cooperate and participate in advertising through that media source on a cooperative basis.
- (e) We reserve the right to require You to cooperate and participate in certain special promotional events or campaigns that may from time to time be sponsored by Us, other franchisees, or both.
- (f) We may develop and provide creative materials for local and regional advertising and make them available to You for publication or distribution in Your market area at Your own expense. We may provide specific guidelines for advertising initiated by Our franchisees and We reserve the right to disapprove advertising, that in Our sole judgment, is not in accordance with Our guidelines.
- (g) Immediately upon notification, You shall discontinue any advertising that would, in Our sole opinion, be detrimental to the DryJect System, Marks, Us, Our affiliates or other franchisees. You
agree that upon termination, transfer, or expiration of this Agreement, You shall immediately remove all advertising that You control and notify all advertising sources that Your advertising must be removed and/or canceled immediately. For advertising that cannot be immediately canceled, You are responsible for any and all costs related to such advertising until such time as it can be canceled or it expires.
**22.
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, franchisees must adhere to System Standards when creating local advertising and marketing plans. Unless Dryject grants specific written permission otherwise, a franchisee's local advertising is restricted to activities within their Designated Territory, such as direct mail, print and broadcast media, speaking engagements, and networking events. If a franchisee's Designated Territory is within an Area of Dominant Influence (ADI) that also includes other franchisee- or franchisor-owned units, Dryject reserves the right to require cooperation and participation in advertising through that media source on a cooperative basis.
Dryject may provide creative materials and specific guidelines for local and regional advertising, reserving the right to disapprove any advertising that does not align with their guidelines. Franchisees must immediately stop any advertising that Dryject deems detrimental to the Dryject System, Marks, Dryject, its affiliates, or other franchisees.
Any digital or electronic content published by the franchisee must comply with Dryject's brand communication standards and is subject to their approval. Dryject also reserves the right to restrict, designate, and approve or control any existing or future Fan Page or other advertising or social networking services of the Franchised Business, including the sending of bulk e-mail, except as are in accordance with the guidelines in the Operations Manual or otherwise as Dryject may specify in writing. Dryject requires administrator privileges, at all times, to all of the franchisee's software, electronic mail, social media, marketing platforms, digital marketing and all e-commerce activities.