How quickly must I respond to instructions from Dryject regarding internet or e-commerce activities?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
Due to the speed of electronic communication, You must respond to all instructions by Us which are deemed to restrict, designate or control internet or e-commerce activities within twenty-four (24) hours.
We also reserve the right to restrict, designate and to approve or control any existing or future (not yet developed) Fan Page or other advertising or social networking services of the Franchised Business, including the sending of bulk e-mail, except as are in accordance with the guidelines in the Operations Manual or otherwise as We may specify in writing.
We require administrator privileges, at all times, to all Your software, electronic mail, social media, marketing platforms, digital marketing and all e-commerce activities.
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to the 2025 Dryject FDD, if Dryject provides instructions to restrict, designate, or control internet or e-commerce activities, a franchisee must respond to those instructions within 24 hours. This rapid response time underscores the importance Dryject places on maintaining control over its brand's online presence and ensuring consistent messaging across all digital platforms.
This requirement means a Dryject franchisee needs to monitor communications from the franchisor closely and be prepared to take immediate action. Failing to respond within the specified timeframe could potentially lead to a breach of the franchise agreement and possible penalties. The franchisee should ensure they have systems in place to promptly address any directives from Dryject regarding online activities.
Dryject also retains administrator privileges to all of the franchisee's software, electronic mail, social media, marketing platforms, digital marketing, and e-commerce activities. This level of access allows Dryject to directly manage and oversee the franchisee's online operations, ensuring compliance with brand standards and marketing strategies. The franchisee should be aware of this access and understand that Dryject can intervene directly in their online activities if necessary.
Overall, these stipulations highlight the significant control Dryject exerts over its franchisees' internet and e-commerce activities. Prospective franchisees should carefully consider these requirements and ensure they are comfortable with the level of oversight before investing in a Dryject franchise.