What is the purpose of the Marketing Fund Fee charged to Dryject franchisees?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
marketing professionals; (v) participating in selected trade shows; and (vi) limiting expenditures from the Marketing Fund, to the extent possible, to those areas in which franchisees are contributing to the Marketing Fund. Funds not spent in any given fiscal year will be carried forward to the next year. We reserve the right to place additional local, regional or national advertising at Our expense. All Franchisor-owned units or affiliateowned units will contribute to the Marketing Fund on the same basis as franchised units. A portion of the Marketing Fund may be used to reimburse Us or Our designees for Our reasonable advertising-related administrative costs, indirect expenses and subsidizing costs. As the DryJect System expands, We may establish an advertising council.
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to the 2025 Dryject Franchise Disclosure Document, the Marketing Fund is used for various advertising and marketing activities to benefit the Dryject franchise system. These activities include engaging marketing professionals, participating in trade shows, and generally focusing expenditures on areas where franchisees contribute to the fund. Any unspent funds at the end of a fiscal year are carried forward to the next year. All Dryject franchisor-owned or affiliate-owned units contribute to the Marketing Fund on the same basis as franchised units.
A portion of the Dryject Marketing Fund may be used to reimburse Dryject or its designees for reasonable advertising-related administrative costs, indirect expenses, and subsidizing costs. As the Dryject system expands, Dryject may establish an advertising council.
Dryject franchisees are generally prohibited from advertising outside their designated territory, unless they are advertising cooperatively with other franchisees or with Dryject itself. Local advertising is typically limited to direct mail, print and broadcast media, speaking engagements, networking events, and other activities designed to solicit business within the franchisee's designated territory. Dryject also reserves the right to require franchisees to participate in special promotional events or campaigns.