Must Dryject provide its approval or disapproval of advertising materials in writing?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
Advertising Programs. You may develop advertising materials for your own use, at your own cost. You may not use any advertising materials unless we have approved them, 30 days in advance of use, in writing. Any plans or materials submitted by you to us that have not been approved or disapproved, in writing, within 30 days of receipt will be deemed approved. You must obtain our approval before you use any advertising and promotional materials, signs, forms and stationery unless we have previously approved them during the 12 months prior to their proposed use.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, franchisees must obtain written approval from Dryject before using any advertising and promotional materials, signs, forms and stationery, unless those materials have been previously approved within the last 12 months. Dryject must provide this approval, or disapproval, in writing, 30 days in advance of the franchisee's intended use of the materials.
This requirement ensures that all advertising aligns with Dryject's brand standards and marketing strategies. It also allows Dryject to maintain control over its brand image and messaging. Franchisees need to plan ahead and submit their advertising materials well in advance to allow for the 30-day review period.
If Dryject fails to approve or disapprove submitted advertising materials within 30 days of receipt, the materials are considered automatically approved. This provision protects franchisees from undue delays and allows them to proceed with their marketing efforts if Dryject does not respond in a timely manner. This is a common practice in franchising, as it ensures that franchisees are not held back by administrative delays.
It is important for prospective Dryject franchisees to understand this approval process and incorporate it into their marketing plans. They should maintain records of all submitted materials and approval dates to ensure compliance with Dryject's advertising policies.