Who pays for the development of advertising materials for a Dryject franchise?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
quality control visits to each Franchised Business. During these visits all operations may be inspected and recommendations made to correct deficiencies, improve techniques, and enhance the efficiency of each Franchise.
D. We may continually evolve to meet changing consumer demands and market conditions. Accordingly, we reserve the right to change our business operations occasionally. You must promptly adopt all required modifications and improvements at your sole expense.
Advertising Programs. You may develop advertising materials for your own use, at your own cost. You may not use any advertising materials unless we have approved them, 30 days in advance of use, in writing. Any plans or materials submitted by you to us that have not been approved or disapproved, in writing, within 30 days of receipt will be deemed approved. You must obtain our approval before you use any advertising and promotional materials, signs, forms and stationery unless we have previously approved them during the 12 months prior to their proposed use.
Marketing Fund. You must pay to us a Marketing Fund payment according to the following schedule: The greater of 2% of the monthly Gross Revenues generated by the Franchise Owner in the Franchised Business or for months 1-3: $0 per month; months 4-12: $100 per month; months 13-24: $200 per month; months 25-36: $300 per month; months 37 and forward: $500 per month. Marketing Fund payments are payable in advance on the 15th day of each month in the same method as the Royalty Service Fee.
Marketing Fund Administration.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, franchisees are responsible for the costs associated with developing their own advertising materials. While Dryject must approve these materials 30 days before use, the franchisee bears the financial burden of their creation. Any materials submitted to Dryject that are not approved or disapproved in writing within 30 days are considered approved. Franchisees must also get approval before using any advertising and promotional materials, signs, forms and stationery unless Dryject has previously approved them during the 12 months prior to their proposed use.
In addition to the franchisee-funded advertising, Dryject also manages a Marketing Fund, which franchisees contribute to. This fund is supported by a payment schedule that escalates over the first 36 months of operation, eventually reaching $500 per month from month 37 onward, or 2% of monthly Gross Revenues, whichever is greater. These funds are used for system-wide advertising, promoting, and marketing the goods and services offered by the Dryject system. However, Dryject retains control over how these funds are spent, and there is no guarantee that the expenditures in a franchisee's specific territory will be equivalent to their contribution.
Dryject also requires franchisees to engage in local advertising efforts, specifically advertising in local golf course superintendent's newsletters and participating in local trade shows. Franchisees should anticipate spending between $400 and $1,000 annually on these local advertising activities. Dryject may request evidence that these funds have been spent for local marketing purposes. This multi-faceted approach to advertising, with costs borne by both the franchisee and the Marketing Fund, is typical in franchising, allowing for both localized marketing and broader brand promotion.