Who owns the rights to telephone listings associated with the Dryject marks?

According to Dryject's 2025 Franchise Disclosure Document, Dryject retains ownership of all rights to telephone listings associated with its marks. This means that because a franchisee's telephone listings will be associated with the Dryject marks, Dryject will own all rights to those telephone listings. Furthermore, any goodwill generated from the use of the telephone listings will benefit Dryject.

This is a fairly standard practice in franchising, as franchisors want to maintain control over their brand and customer relationships. By owning the telephone listings, Dryject can ensure that customers who call the listed numbers are properly directed and receive consistent information about the Dryject system. This also allows Dryject to track the effectiveness of its marketing efforts and maintain a consistent brand image.

For a prospective Dryject franchisee, this means that they will not own the phone numbers used for their business. If the franchise agreement is terminated, the franchisee will not be able to take the phone numbers with them. This is an important consideration, as a well-established phone number can be a valuable asset for a business. Franchisees should factor this into their business planning and understand that building customer relationships will be tied to a phone number owned by Dryject.