What is the minimum advance time required for Dryject to approve advertising materials?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
You may develop advertising materials for your own use, at your own cost. You may not use any advertising materials unless we have approved them, 30 days in advance of use, in writing. Any plans or materials submitted by you to us that have not been approved or disapproved, in writing, within 30 days of receipt will be deemed approved. You must obtain our approval before you use any advertising and promotional materials, signs, forms and stationery unless we have previously approved them during the 12 months prior to their proposed use.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, franchisees must submit advertising materials for approval at least 30 days before their intended use. Dryject must provide written approval before the franchisee can use the materials. However, if Dryject does not provide written approval or disapproval within 30 days of receipt, the materials are considered approved.
This requirement ensures that all advertising aligns with Dryject's brand standards and marketing strategies. Franchisees need to plan their advertising campaigns well in advance to accommodate this review period. This also applies to promotional materials, signs, forms and stationery unless Dryject has already approved them within the 12 months before their proposed use.
This policy is fairly standard in franchising, as franchisors typically want to maintain control over brand messaging and ensure consistency across all franchise locations. The 30-day review period allows Dryject to provide feedback and ensure that advertising materials are accurate, compliant, and effective. Franchisees should factor this lead time into their marketing plans to avoid delays or the use of unapproved materials.