Does Dryject own the Licensed Rights and the associated goodwill?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
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- We and Our affiliates and/or predecessors have developed a system for establishing, operating and marketing a business offering a patented, unique and exclusive natural grass ("turf") aeration service limited to golf course and sports turf facilities under the trade name and/or trademark "DryJect" and We are currently marketing and selling franchises under that name and/or mark;
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- Through the expenditure of time, effort and money, We have acquired unique experience, special skills, techniques and knowledge, marks, concepts, and proprietary information and have created and developed a unique business system for DryJect Services ("Franchisor's System" or "System"), which System includes standards, specifications, methods, procedures, techniques, know-how, management directives, identification schemes, and proprietary marks and information in connection with the operation of the DryJect business ("System Standards"), which System Standards may be further developed by Us;
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- Our System is used in connection with the names "DryJect" and "21st Century Aeration," DryJect design trademark, other trademarks, service marks, trade names and trade symbols, trade dress, signs, slogans, logos, designs, emblems, URLs, domain names, website addresses, email addresses, digital cellular addresses, wireless web addresses and the like ("e-marks") and copyrights (hereinafter referred to collectively as "Marks" or "DryJect Marks"), as We have adopted and designated, or may subsequent to the date of this Franchise Agreement acquire and/or develop and designate for use by You in connection with Our System ("Licensed Rights");
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- We are the owner of the Licensed Rights, together with all the goodwill connected to and/or with such rights;
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- All of the enumerated Licensed Rights are recognized by the public as distinctive and valuable, and You recognize the potential benefits to be derived from being associated with and licensed by Us and from utilizing Our Licensed Rights as We make available to
Our franchisees through and under franchise agreements;
Source: Item 23 — RECEIPT (FDD pages 50–68)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, Dryject owns the Licensed Rights and the associated goodwill. The document states that Dryject and its affiliates developed a system for offering a patented turf aeration service under the DryJect trademark and are marketing franchises under that name. Dryject has acquired unique experience, skills, techniques, knowledge, marks, concepts, and proprietary information, creating a unique business system for DryJect Services.
The FDD specifies that Dryject is the owner of the Licensed Rights, along with all the goodwill connected to those rights. These Licensed Rights include the names "DryJect" and "21st Century Aeration," the DryJect design trademark, other trademarks, service marks, trade names and trade symbols, trade dress, signs, slogans, logos, designs, emblems, URLs, domain names, website addresses, email addresses, digital cellular addresses, wireless web addresses and the like ("e-marks") and copyrights.
The document emphasizes that all of the Licensed Rights are recognized by the public as distinctive and valuable. A franchisee acknowledges the potential benefits of being associated with and licensed by Dryject and utilizing the Licensed Rights that Dryject makes available to its franchisees through franchise agreements. This confirms Dryject's ownership and control over its brand and associated goodwill.