How does Dryject handle advertising costs?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
- (iii) We will maintain separate bookkeeping accounts for the Marketing Fund and may, but will not be required to cause Marketing Fund contributions to be deposited into one or more separate bank accounts. The Marketing Fund is not a trust, and We are not a fiduciary or trustee of the Marketing Fund or the monies in the Marketing Fund. However, We may, in Our discretion, separately incorporate the Marketing Fund or create a Marketing Fund trust, over which We may be the trustee, into which Marketing Fund contributions may be deposited.
- (iv) No portion of the Marketing Funds collected will be used principally to sell franchises. However, a brief statement about availability of information regarding the purchase of DryJect franchises may be included in advertising and other items produced and/or distributed using the Marketing Fund.
- (d) Except when advertising cooperatively with other franchisees or with Us, You are prohibited from advertising outside Your Designated Territory. Unless granted specific written permission to the contrary, Your local advertising activity is limited to direct mail, print and broadcast media, speaking engagements, networking events and all other types of activity designed to encourage and solicit business only within Your Designated Territory. If Your Designated Territory lies within an Area of Dominant Influence (ADI) of media sources located outside of Your Designated Territory, and if other franchisee- or Franchisor- or affiliate-owned units lie within the same ADI, then We reserve the right to require You and other franchisees to cooperate and participate in advertising through that media source on a cooperative basis.
- (e) We reserve the right to require You to cooperate and participate in certain special promotional events or campaigns that may from time to time be sponsored by Us, other franchisees, or both.
- (f) We may develop and provide creative materials for local and regional advertising and make them available to You for publication or distribution in Your market area at Your own expense. We may provide specific guidelines for advertising initiated by Our franchisees and We reserve the right to disapprove advertising, that in Our sole judgment, is not in accordance with Our guidelines.
- (g) Immediately upon notification, You shall discontinue any advertising that would, in Our sole opinion, be detrimental to the DryJect System, Marks, Us, Our affiliates or other franchisees. You
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, Dryject utilizes a Marketing Fund, where franchisees contribute, to cover advertising costs. Dryject maintains separate bookkeeping accounts for the Marketing Fund and may deposit contributions into separate bank accounts. Although the Marketing Fund is not a trust, Dryject may choose to incorporate it separately or create a trust.
The FDD specifies that the Marketing Fund will not be used primarily to sell franchises, although a brief statement about franchise availability may be included in advertising materials. Franchisees are generally prohibited from advertising outside their designated territory unless they are advertising cooperatively with other franchisees or Dryject. Local advertising is typically limited to direct mail, print and broadcast media, speaking engagements, and networking events within the franchisee's designated territory.
Dryject retains the right to require franchisees to participate in special promotional events or campaigns. They may also develop and provide creative materials for local and regional advertising, which franchisees can use at their own expense. Dryject also reserves the right to disapprove any advertising that does not align with their guidelines and can require franchisees to discontinue advertising deemed detrimental to the Dryject system. As the DryJect System expands, Dryject may establish an advertising council.