Where are Dryject franchisees prohibited from advertising?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
ase of DryJect franchises may be included in advertising and other items produced and/or distributed using the Marketing Fund.
- (d) Except when advertising cooperatively with other franchisees or with Us, You are prohibited from advertising outside Your Designated Territory. Unless granted specific written permission to the contrary, Your local advertising activity is limited to direct mail, print and broadcast media, speaking engagements, networking events and all other types of activity designed to encourage and solicit business only within Your Designated Territory. If Your Designated Territory lies within an Area of Dominant Influence (ADI) of media sources located outside of Your Designated Territory, and if other franchisee- or Franchisor- or affiliate-owned units lie within the same ADI, then We reserve the right to require You and other franchisees to cooperate and participate in advertising through that media source on a cooperative basis.
- (e) We reserve the right to require You to cooperate and participate in certain special promotional events or campaigns that may from time to time be sponsored by Us, other franchisees, or both.
- (f) We may develop and provide creative materials for local and regional advertising and make them available to You for publication or distribution in Your market area at Your own expense. We may provide specific guidelines for advertising initiated by Our franchisees and We reserve the right to disapprove advertising, that in Our sole judgment, is not in accordance with Our guidelines.
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, franchisees are generally prohibited from advertising outside of their designated territory. This restriction does not apply when advertising cooperatively with other franchisees or with Dryject itself. Unless Dryject grants specific written permission, a franchisee's local advertising is limited to activities within their designated territory, such as direct mail, print and broadcast media, speaking engagements, and networking events.
However, if a franchisee's designated territory falls within the Area of Dominant Influence (ADI) of media sources located outside of their territory, and if other franchisee- or franchisor- or affiliate-owned units are within the same ADI, Dryject reserves the right to require the franchisee to cooperate and participate in advertising through that media source on a cooperative basis. This means that while franchisees are generally restricted to advertising within their territory, Dryject can mandate participation in broader advertising campaigns if it benefits multiple units within a shared media market.
Dryject also retains control over advertising materials and standards. They may develop and provide creative materials for local and regional advertising, and franchisees are responsible for the expense of publishing or distributing these materials. Dryject may provide specific guidelines for franchisee-initiated advertising and reserves the right to disapprove any advertising that does not align with their guidelines. Furthermore, franchisees must immediately discontinue any advertising that Dryject deems detrimental to the Dryject system, marks, Dryject, its affiliates, or other franchisees. This gives Dryject significant oversight and control over how franchisees market their businesses, ensuring brand consistency and protecting the overall reputation of the franchise system.