Is Dryject franchisee required to get approval for advertising materials?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
quality control visits to each Franchised Business. During these visits all operations may be inspected and recommendations made to correct deficiencies, improve techniques, and enhance the efficiency of each Franchise.
D. We may continually evolve to meet changing consumer demands and market conditions. Accordingly, we reserve the right to change our business operations occasionally. You must promptly adopt all required modifications and improvements at your sole expense.
Advertising Programs. You may develop advertising materials for your own use, at your own cost. You may not use any advertising materials unless we have approved them, 30 days in advance of use, in writing. Any plans or materials submitted by you to us that have not been approved or disapproved, in writing, within 30 days of receipt will be deemed approved. You must obtain our approval before you use any advertising and promotional materials, signs, forms and stationery unless we have previously approved them during the 12 months prior to their proposed use.
Marketing Fund. You must pay to us a Marketing Fund payment according to the following schedule: The greater of 2% of the monthly Gross Revenues generated by the Franchise Owner in the Franchised Business or for months 1-3: $0 per month; months 4-12: $100 per month;
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)
What This Means (2025 FDD)
According to the 2025 Dryject FDD, franchisees must obtain written approval from Dryject for all advertising materials 30 days before use. If Dryject does not approve or disapprove the submitted plans or materials within 30 days of receipt, the materials are considered approved. This requirement extends to advertising and promotional materials, signs, forms, and stationery unless Dryject has already approved them within the 12 months before their proposed use.
This approval process allows Dryject to maintain brand consistency and ensure that all advertising aligns with their standards. It also helps protect the brand's image and reputation by preventing franchisees from using misleading or inappropriate advertising. Franchisees need to plan their advertising campaigns well in advance to allow sufficient time for the 30-day approval period.
Dryject also specifies minimum local advertising expenditures. Franchisees must advertise in local golf course superintendent's newsletters monthly or quarterly, depending on the publication frequency. They must also participate in local trade shows with a booth to market their services. Franchisees should expect to spend between $400 and $1,000 annually on these local advertising efforts. Franchisees must provide evidence of these expenditures to Dryject upon request, following procedures outlined in the operations manual.
Dryject also controls internet advertising. Franchisees cannot use domain names containing "DryJect®", "21st Century Aeration™" or "dryject.com" or any variation of Dryject's Mark. Dryject retains the sole right to advertise on the Internet and create websites using their Marks or related domain names. Dryject maintains the dryject.com website and provides franchisees with access to a page within it. Franchisees must notify Dryject of any changes or inaccuracies in their information on the website. Dryject also retains the right to pre-approve the use of linking and framing between Dryject's web pages and other websites and has administrator privileges over the franchisee's software, electronic mail, social media, marketing platforms, digital marketing, and all Internet and e-commerce activities.