What must a Dryject franchisee do if notified that their advertising is detrimental?

According to Dryject's 2025 Franchise Disclosure Document, a franchisee must immediately discontinue any advertising that Dryject, in its sole opinion, deems detrimental to the Dryject system, marks, Dryject itself, its affiliates, or other franchisees. This means that upon receiving notification from Dryject, the franchisee must cease the specified advertising activities without delay.

This requirement gives Dryject significant control over the franchisee's advertising and promotional efforts. The franchisee does not have the right to appeal Dryject's decision, as the FDD states the decision is based on Dryject's "sole opinion". This could potentially impact a franchisee's ability to market their business effectively if Dryject perceives their advertising as harmful, even if the franchisee believes it is beneficial.

This type of clause is relatively common in franchise agreements, as franchisors need to protect their brand and ensure consistent messaging across all locations. However, the "sole opinion" aspect highlights the importance of a good working relationship between the franchisee and franchisor, as well as a clear understanding of Dryject's advertising guidelines and brand standards. A prospective franchisee should carefully review these guidelines and consider how much flexibility they will have in their local advertising efforts.