Can a Dryject franchisee develop their own advertising materials?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
may perform periodic quality control visits to each Franchised Business. During these visits all operations may be inspected and recommendations made to correct deficiencies, improve techniques, and enhance the efficiency of each Franchise.
D. We may continually evolve to meet changing consumer demands and market conditions. Accordingly, we reserve the right to change our business operations occasionally. You must promptly adopt all required modifications and improvements at your sole expense.
Advertising Programs. You may develop advertising materials for your own use, at your own cost. You may not use any advertising materials unless we have approved them, 30 days in advance of use, in writing. Any plans or materials submitted by you to us that have not been approved or disapproved, in writing, within 30 days of receipt will be deemed approved. You must obtain our approval before you use any advertising and promotional materials, signs, forms and stationery unless we have previously approved them during the 12 months prior to their proposed use.
Marketing Fund. You must pay to us a Marketing Fund payment according to the following schedule: The greater of 2% of the monthly Gross Revenues generated by the Franchise Owner in the Franchised Business or for months 1-3: $0 per month; months 4-12: $100 per month;
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, franchisees can develop their own advertising materials at their own cost. However, Dryject maintains control over the advertising used by its franchisees. Franchisees must submit any advertising materials to Dryject for approval at least 30 days before they intend to use them.
Dryject's approval must be in writing. If Dryject does not approve or disapprove the submitted materials within 30 days of receipt, the materials are considered approved. This allows franchisees to create marketing strategies tailored to their local market while ensuring brand consistency and compliance with Dryject's standards.
Dryject also requires franchisees to adhere to local advertising expenditure guidelines, such as advertising in local golf course superintendent newsletters and participating in local trade shows. Franchisees should expect to spend between $400 and $1,000 annually on local advertising. Franchisees must provide evidence of these expenditures to Dryject upon request.