Must a Dryject franchisee comply with directions to modify or discontinue use of the Marks within a specific timeframe?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
Due to the speed of electronic communication, You must respond to all instructions by Us which are deemed to restrict, designate or control internet or e-commerce activities within twenty-four (24) hours.
We also reserve the right to restrict, designate and to approve or control any existing or future (not yet developed) Fan Page or other advertising or social networking services of the Franchised Business, including the sending of bulk e-mail, except as are in accordance with the guidelines in the Operations Manual or otherwise as We may specify in writing.
We require administrator privileges, at all times, to all Your software, electronic mail, social media, marketing platforms, digital marketing and all e-commerce activities.
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to the 2025 Dryject Franchise Disclosure Document, a franchisee must respond to Dryject's instructions regarding internet or e-commerce activities within 24 hours. These instructions may include restrictions, designations, or controls related to these activities. This rapid response time underscores the importance of swift action in the digital realm to maintain brand consistency and compliance.
Dryject maintains control over the information and functionality on the DryJect Internet Website and can update or modify it according to their determined schedule. Franchisees must also ensure that any digital content they publish adheres to Dryject's brand communication standards and is subject to Dryject's approval. Furthermore, all digital imagery bearing the Marks requires Dryject's approval.
This means that Dryject franchisees need to be highly responsive to any directives from the franchisor regarding their online presence and marketing efforts. The franchisee also needs to be proactive in notifying Dryject of any changes or inaccuracies related to their franchise business on the DryJect Internet Website. The franchisee must also grant Dryject administrator privileges to all software, electronic mail, social media, marketing platforms, digital marketing, and e-commerce activities.