Is a Dryject franchisee allowed to advertise outside their Designated Territory?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
- (d) Except when advertising cooperatively with other franchisees or with Us, You are prohibited from advertising outside Your Designated Territory. Unless granted specific written permission to the contrary, Your local advertising activity is limited to direct mail, print and broadcast media, speaking engagements, networking events and all other types of activity designed to encourage and solicit business only within Your Designated Territory. If Your Designated Territory lies within an Area of Dominant Influence (ADI) of media sources located outside of Your Designated Territory, and if other franchisee- or Franchisor- or affiliate-owned units lie within the same ADI, then We reserve the right to require You and other franchisees to cooperate and participate in advertising through that media source on a cooperative basis.
- (e) We reserve the right to require You to cooperate and participate in certain special promotional events or campaigns that may from time to time be sponsored by Us, other franchisees, or both.
- (f) We may develop and provide creative materials for local and regional advertising and make them available to You for publication or distribution in Your market area at Your own expense. We may provide specific guidelines for advertising initiated by Our franchisees and We reserve the right to disapprove advertising, that in Our sole judgment, is not in accordance with Our guidelines.
- (g) Immediately upon notification, You shall discontinue any advertising that would, in Our sole opinion, be detrimental to the DryJect System, Marks, Us, Our affiliates or other franchisees. You
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, franchisees are generally prohibited from advertising outside their designated territory. The FDD states that unless a franchisee obtains specific written permission from Dryject, their local advertising activities should be designed to solicit business only within their designated territory. These activities include direct mail, print and broadcast media, speaking engagements, and networking events.
However, there are exceptions to this rule. If a franchisee's designated territory is within an Area of Dominant Influence (ADI) of media sources located outside of their territory, and if other franchisee- or franchisor-owned units are within the same ADI, Dryject reserves the right to require the franchisee to cooperate and participate in advertising through that media source on a cooperative basis. This means that Dryject can mandate participation in regional advertising campaigns.
Dryject also retains control over advertising materials and has the right to require franchisees to participate in special promotional events or campaigns. Furthermore, Dryject can provide creative materials for local and regional advertising, but the franchisee bears the expense of publication or distribution. Dryject also reserves the right to disapprove any advertising that, in its judgment, does not align with its guidelines or could be detrimental to the Dryject system. Franchisees must discontinue any advertising immediately upon notification if Dryject deems it detrimental.