Can a Dryject franchisee advertise cooperatively with other franchisees or with Dryject?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
- (d) Except when advertising cooperatively with other franchisees or with Us, You are prohibited from advertising outside Your Designated Territory. Unless granted specific written permission to the contrary, Your local advertising activity is limited to direct mail, print and broadcast media, speaking engagements, networking events and all other types of activity designed to encourage and solicit business only within Your Designated Territory. If Your Designated Territory lies within an Area of Dominant Influence (ADI) of media sources located outside of Your Designated Territory, and if other franchisee- or Franchisor- or affiliate-owned units lie within the same ADI, then We reserve the right to require You and other franchisees to cooperate and participate in advertising through that media source on a cooperative basis.
- (e) We reserve the right to require You to cooperate and participate in certain special promotional events or campaigns that may from time to time be sponsored by Us, other franchisees, or both.
- (f) We may develop and provide creative materials for local and regional advertising and make them available to You for publication or distribution in Your market area at Your own expense. We may provide specific guidelines for advertising initiated by Our franchisees and We reserve the right to disapprove advertising, that in Our sole judgment, is not in accordance with Our guidelines.
- (g) Immediately upon notification, You shall discontinue any advertising that would, in Our sole opinion, be detrimental to the DryJect System, Marks, Us, Our affiliates or other franchisees. You
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, franchisees are permitted to advertise cooperatively with other franchisees or with Dryject. However, outside of these cooperative efforts, franchisees are generally restricted from advertising outside their designated territory unless they receive specific written permission.
Dryject also reserves the right to require franchisees to participate in special promotional events or campaigns that may be sponsored by Dryject, other franchisees, or both. This suggests that cooperative advertising may sometimes be mandatory rather than optional. Dryject may also provide creative materials for local and regional advertising, which franchisees can use at their own expense, and Dryject retains the right to disapprove any advertising that does not comply with their guidelines.
If a franchisee's designated territory is within the Area of Dominant Influence (ADI) of media sources located outside of their territory, and if other franchisee- or franchisor- or affiliate-owned units are within the same ADI, Dryject reserves the right to require the franchisee and others to cooperate and participate in advertising through that media source on a cooperative basis. This ensures coordinated advertising efforts within a shared media market. Franchisees must also discontinue any advertising that Dryject deems detrimental to the Dryject system, marks, Dryject, its affiliates, or other franchisees.