Why does Dryject emphasize the standardization of advertising and promotion?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
any way any material aspect of Our System, without Our prior written consent.
21. MARKETING, ADVERTISING AND PROMOTIONS
Recognizing the value of marketing and the importance of the standardization of advertising and promotion to the furtherance of Our goodwill and public image, You agree as follows:
(a) Local Marketing Expenditures.
You must spend, as a minimum, for local advertising expenditure, monies necessary to advertise in Your local golf course superintendent's newsletters on a monthly or quarterly basis, whichever is more frequent. In addition, You must participate in local trade shows wherein You must set up a booth at these trade shows and market Your services to the persons attending such trade shows. You must send to Us, upon Our written request, evidence that You have paid such monies for local marketing purposes, according to the procedures set forth in the Operations Manual.
(b) Local Marketing Plan.
You shall create a local advertising and marketing plan by which You shall place local advertising in any media You desire, provided that such advertising conforms to Our System Standards and requirements as set forth in the Operations Manual, or as otherwise designated by Us.
You may not advertise the Franchised Business in connection with any other business, except with Our prior written approval. You must obtain Our prior written approval of all advertising and promotional plans and materials that You desire to use at least thirty (30) days before the implementation of such plans, unless such plans and materials have been previously approved by Us. You shall submit such plans and materials to Us by personal delivery, electronic submission or through the mail, "Return Receipt Requested" or sent by overnight delivery paid for by sender. You shall not use such plans or materials until they have been approved by Us in writing and shall promptly discontinue use of any advertising or promotional plans and materials upon Our request. Any plans or materials submitted by You to Us that have not been approved or disapproved, in writing, within thirty (30) days of receipt thereof by Us, shall be deemed approved.
(c) Marketing Fund
- (i) As of the date of this Agreement, in order to develop and maintain a local, regional or national marketing and advertising program, We charge a Marketing Fund Fee as set forth in Section 7(d).
- (ii) The Marketing Fund will be administered by Us or Our designee. We, in Our sole discretion will be responsible for (i) developing and placing advertising for the benefit of Our entire System; (ii) deciding which media to use and under what terms;
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to the 2025 Dryject FDD, Dryject emphasizes the standardization of advertising and promotion to further its goodwill and public image. As a Dryject franchisee, you must spend the necessary funds to advertise in your local golf course superintendent's newsletters monthly or quarterly, depending on whichever is more frequent. Additionally, you are required to participate in local trade shows by setting up a booth and marketing your services to attendees.
Dryject requires you to provide evidence of your local marketing expenditures upon written request, following the procedures outlined in the Operations Manual. Unless you have specific written permission otherwise, your local advertising is restricted to activities within your designated territory, such as direct mail, print and broadcast media, speaking engagements, and networking events. If your territory falls within an Area of Dominant Influence (ADI) that includes other Dryject units, you may be required to cooperate in advertising through media sources within that ADI.
Dryject also reserves the right to require your participation in special promotional events or campaigns sponsored by Dryject, other franchisees, or both. Dryject may develop and provide creative materials for local and regional advertising, which you can use at your own expense, and they reserve the right to disapprove any advertising that does not align with their guidelines. You must immediately stop any advertising that Dryject deems detrimental to the Dryject system, marks, Dryject itself, its affiliates, or other franchisees. These controls ensure brand consistency and protect the overall reputation of the Dryject franchise system.