What is the definition of 'DRYJECT SYSTEM' according to the agreement?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, DRYJECT SYSTEM includes but is not limited to certain trade names, trademarks, trade dress and logos including, but not limited to, the mark "DryJect"® , service marks, trade symbols, trade dress, signs, slogans, associated logos, designs, emblems, URLs, domain names, Website addresses, email addresses, digital cellular addresses, wireless Web addresses and the like and copyrights and such other trade names and trademarks as Franchisor may develop in the future for the purposes of identifying DRYJECT SYSTEM, and such other distinguishing characteristics of DRYJECT SYSTEM including, without limitation, distinctive sales and marketing procedures; knowledge and procedures for providing natural grass aeration services; management and financial control methods; and training and assistance, all of which may be changed, improved and further developed by Franchisor from time to time ("Trade Secrets");
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, the DRYJECT SYSTEM includes various elements that contribute to the brand's identity and operational methods. These include trade names, trademarks like "DryJect"®, service marks, trade symbols, trade dress, signs, slogans, associated logos, designs, emblems, URLs, domain names, Website addresses, email addresses, digital cellular addresses, wireless Web addresses, copyrights, and any future trade names and trademarks developed by Dryject. These elements are used to identify the DRYJECT SYSTEM.
The DRYJECT SYSTEM also encompasses distinctive characteristics such as sales and marketing procedures, knowledge and procedures for providing natural grass aeration services, management and financial control methods, and training and assistance. Dryject retains the right to change, improve, and further develop these elements over time, which means franchisees must stay updated with any modifications to the system standards and operational procedures.
Dryject emphasizes that its Trade Secrets provide economic advantages and are not generally known to competitors. The franchise agreement grants franchisees a limited right to operate a franchised business within a specific territory using the DRYJECT SYSTEM and its associated Trade Secrets. This underscores the importance of maintaining the confidentiality and restricting the use, access, and dissemination of Dryject's Trade Secrets to protect the brand's competitive edge.