What constitutes a Trade Secret owned by Dryject?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
fter "DRYJECT SYSTEM") for the development and operation of a business specializing in offering a patented, unique and exclusive natural grass ("turf") aeration service limited to golf course and sports turf facilities under the trade name and mark "DryJect"® (hereinafter "DRYJECT");
WHEREAS, DRYJECT SYSTEM includes but is not limited to certain trade names, trademarks, trade dress and logos including, but not limited to, the mark "DryJect"® , service marks, trade symbols, trade dress, signs, slogans, associated logos, designs, emblems, URLs, domain names, Website addresses, email addresses, digital cellular addresses, wireless Web addresses and the like and copyrights and such other trade names and trademarks as Franchisor may develop in the future for the purposes of identifying DRYJECT SYSTEM, and such other distinguishing characteristics of DRYJECT SYSTEM including, without limitation, distinctive sales and marketing procedures; knowledge and procedures for providing natural grass aeration services; management and financial control methods; and training and assistance, all of which may be changed, improved and further developed by Franchisor from time to time ("Trade Secrets");
WHEREAS, Franchisor's Trade Secrets provide economic advantages to Franchisor and are not generally known to or readily ascertainable by proper means by Franchisor's competitors who could obtain economic value from knowledge and use of Franchisor's Trade Secrets;
WHEREAS, Franchisor has taken and intends to take all reasonable steps to maintain the confidentiality and secrecy of Franchisor's Trade Secrets;
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, the Dryject System encompasses various elements considered trade secrets. These include trade names, trademarks, trade dress, and logos, notably the "DryJect" mark. Additionally, service marks, trade symbols, signs, slogans, associated logos, designs, emblems, URLs, domain names, website addresses, email addresses, digital cellular addresses, wireless web addresses, copyrights, and future trade names and trademarks developed by Dryject are also included.
Furthermore, Dryject's trade secrets extend to distinctive sales and marketing procedures, specialized knowledge and procedures for providing natural grass aeration services, management and financial control methods, and training and assistance programs. These trade secrets are subject to change, improvement, and further development by Dryject over time. The FDD emphasizes that this information provides Dryject with a competitive edge, as it is not generally known or easily ascertainable by competitors through proper means.
Dryject also considers the Operations Manual to be a trade secret. The unauthorized use or disclosure of confidential information, including trade secrets, could cause irreparable injury to Dryject. Confidential information includes customer lists and any component of Dryject's system that does not constitute a trade secret but otherwise meets the definition of "confidential information."