What is considered Dryject's 'System' that franchisees must hold in confidence?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, DRYJECT SYSTEM includes but is not limited to certain trade names, trademarks, trade dress and logos including, but not limited to, the mark "DryJect"® , service marks, trade symbols, trade dress, signs, slogans, associated logos, designs, emblems, URLs, domain names, Website addresses, email addresses, digital cellular addresses, wireless Web addresses and the like and copyrights and such other trade names and trademarks as Franchisor may develop in the future for the purposes of identifying DRYJECT SYSTEM, and such other distinguishing characteristics of DRYJECT SYSTEM including, without limitation, distinctive sales and marketing procedures; knowledge and procedures for providing natural grass aeration services; management and financial control methods; and training and assistance, all of which may be changed, improved and further developed by Franchisor from time to time ("Trade Secrets");
WHEREAS, Franchisor's Trade Secrets provide economic advantages to Franchisor and are not generally known to or readily ascertainable by proper means by Franchisor's competitors who could obtain economic value from knowledge and use of Franchisor's Trade Secrets;
WHEREAS, Franchisor has taken and intends to take all reasonable steps to maintain the confidentiality and secrecy of Franchisor's Trade Secrets;
WHEREAS, Franchisor and Franchisee desire to enter into a Franchise Agreement which will grant Franchisee a limited right to operate a Franchised Business within a territory using DRYJECT SYSTEM and Franchisor's Trade Secrets for a period defined in the Franchise Agreement ("Franchise Agreement");
WHEREAS, Franchisor and Franchisee have agreed in the Franchise Agreement on the importance to Franchisor and to Franchisee and other licensed users of DRYJECT SYSTEM of restricting use, access and dissemination of Franchisor's Trade Secrets; and
WHEREAS, it is anticipated that Signer may have access to learn Franchisor's Trade Secrets as Franchisee develops and maintains Franchisee's Business using DRYJECT SYSTEM.
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to Dryject's 2025 Franchise Disclosure Document, the Dryject System encompasses various elements that franchisees and their employees or contractors must keep confidential. This includes trade names, trademarks like "DryJect"®, service marks, trade symbols, trade dress, signs, slogans, associated logos, designs, emblems, URLs, domain names, website addresses, email addresses, digital cellular addresses, wireless web addresses, copyrights, and other trademarks that Dryject may develop.
Furthermore, the Dryject System includes distinctive sales and marketing procedures, knowledge and procedures for providing natural grass aeration services, management and financial control methods, and training and assistance programs. These elements collectively provide Dryject with a competitive advantage and are not generally known or easily accessible to competitors. Dryject takes measures to maintain the confidentiality and secrecy of these trade secrets.
As a Dryject franchisee, you are granted a limited right to operate a franchised business using the Dryject System and its associated trade secrets. It is crucial to restrict the use, access, and dissemination of these trade secrets to protect the interests of both Dryject and its franchisees. Franchisees must ensure that their employees and contractors who have access to these trade secrets sign written agreements to protect them from unfair competition.