Under what names does Dollar Rent A Car, Inc. conduct its business?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
Dollar Rent A Car, Inc., an Oklahoma corporation ("Dollar," "Dollar Rent A Car," "we," "us" or "our") was formed on December 2, 2002. We conduct our business under the names "Dollar®" and "Dollar Rent A Car®," and maintain our principal place of business at 8501 Williams Road, Estero, Florida 33928.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–20)
What This Means (2025 FDD)
According to the 2025 Dollar Rent A Car Franchise Disclosure Document, Dollar Rent A Car, Inc. conducts its business under the names "Dollar®" and "Dollar Rent A Car®". This means that all franchising activities and business operations are performed utilizing these names.
For a prospective franchisee, this is important because it establishes the brand names under which they will be operating their franchise. Franchisees must use these names in accordance with the standards and guidelines set forth in the franchise agreement and operations guide. This includes all marketing materials, signage, and customer interactions.
The use of registered trademarks like "Dollar®" and "Dollar Rent A Car®" is a common practice in franchising to ensure brand consistency and recognition. Dollar Rent A Car maintains control over these marks and can take legal action against unauthorized use. Franchisees benefit from the established brand reputation associated with these names, but they must also adhere to the franchisor's standards to protect the brand's integrity.