Under what conditions can a Dollar Rent A Car franchisee use the Marks on the internet?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
siness, or to a Car Sales Business, Vehicle Leasing Business, or Car Self-Service/Sharing Business of Ours, Our Affiliates or a franchisee of Ours or Our Affiliates operated under any mark used by Us or Our Affiliates other than the Marks.
- 12.14. Trade Name and Service Marks. You shall operate Your Franchised Business only using the Trade Names or under other Marks that We may authorize and specify from time to time. You shall not use the Marks as part of any legal entity name. Prior to applying or filing for any fictitious or "doing-business-as" name, You shall notify Franchisor and comply with any instructions of Franchisor relating thereto, including with respect to the addition of words before or after the Marks that reflect Your name, geographic location or other information. The Marks shall not be used in association with any business, product or service not specifically authorized by this Franchise Agreement.
- 12.15. Domain Names.
Source: Item 23 — RECEIPTS (FDD pages 102–301)
What This Means (2025 FDD)
According to the 2025 Dollar Rent A Car Franchise Disclosure Document, a franchisee is restricted in how they can use the Dollar Marks, especially on the internet. Specifically, a Dollar Rent A Car franchisee cannot register domain names that include the Marks or variations of them. This restriction extends to assisting others in registering such domain names.
Furthermore, the Dollar Rent A Car franchisee must operate their franchised business using the trade names or Marks that Dollar Rent A Car authorizes and specifies. The franchisee cannot use the Marks as part of any legal entity name. If a franchisee wants to use a fictitious name, they must first notify Dollar Rent A Car and comply with any instructions related to it.
These stipulations ensure that Dollar Rent A Car maintains control over its brand identity and online presence. By preventing franchisees from registering similar domain names, Dollar Rent A Car reduces the risk of customer confusion and protects its brand equity. Franchisees must adhere to these guidelines to remain in compliance with the franchise agreement.