For the Dollar Rent A Car trademark "DOLLAR", what is the registration number?

According to the 2025 Dollar Rent A Car Franchise Disclosure Document, the trademark "DOLLAR" has a registration number of 1492628. The registration was initially dated June 14, 1988, and was later renewed on August 24, 2018. This information is relevant for prospective franchisees as it confirms Dollar Rent A Car's legal ownership and protection of its core brand name.

As a franchisee, you are granted the right to operate a car rental business under the "DOLLAR" trademark. However, this right comes with specific obligations. Dollar Rent A Car maintains control over how its trademarks are used, and franchisees must adhere to the brand's standards and guidelines. This includes using the names and marks in full compliance with the rules established in the Operations Guide, as amended by Dollar Rent A Car.

Franchisees are prohibited from using the "DOLLAR" trademark or any similar name as part of any corporate name or with any prefix, suffix, or other modifying words, terms, designs, or symbols. They also cannot use the trademark in connection with the sale of any unauthorized product or service. This ensures consistent brand representation and prevents franchisees from diluting or misusing the trademark. Franchisees must also identify themselves as independent operators of the Dollar System.

Upon termination or expiration of the Franchise Agreement, the franchisee must immediately cease using the Dollar Rent A Car trademarks. Dollar Rent A Car retains exclusive rights to its trademarks and has the right to monitor and control their use by franchisees. This underscores the importance of adhering to the terms of the Franchise Agreement and maintaining a strong, consistent brand image.