What were the total revenues for Dollar Rent A Car's Americas RAC segment in 2023?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
| (In millions) | Americas RAC | International | Total |
|---|---|---|---|
| RAC | |||
| Revenues | $ 7,398 | $ 1,651 | $ 9,049 |
| Significant segment expenses: | |||
| Direct vehicle and operating | 4,726 | 971 | 5,697 |
| Depreciation of revenue earning vehicles and lease charges, net(1) | 3,198 | 413 | 3,611 |
| Selling, general and administrative | 482 | 244 | 726 |
| Other segment items(2) | 349 | (8) | 341 |
| Segment profit (loss): Adjusted EBITDA | $ (1,357) $ | 31 | $ (1,326) |
| Corporate(3) | (215) | ||
| Total Hertz Global and Hertz Adjusted EBITDA | (1,541) | ||
| Adjustments: | |||
| Non-vehicle depreciation and amortization | (139) | ||
| Non-vehicle debt interest, net | (375) | ||
| Vehicle debt-related charges(4) | (45) | ||
| Restructuring and restructuring related charges(5) | (66) | ||
| Unrealized gains (losses) on financial instruments(6) | (7) | ||
| Non-cash stock-based compensation forfeitures(7) | 64 | ||
| Bankruptcy-related litigation reserve(8) | (292) | ||
| Long-Lived Assets impairment(9) |
Source: Item 23 — RECEIPTS (FDD pages 102–301)
What This Means (2025 FDD)
According to Dollar Rent A Car's 2025 Franchise Disclosure Document, the total revenues for the Americas RAC segment in 2023 were $7,722 million. This figure represents the revenue generated specifically from Dollar Rent A Car's rental car operations in the Americas region during that year.
For a prospective franchisee, this revenue figure provides insight into the scale and performance of Dollar Rent A Car's operations in the Americas. It demonstrates the potential market size and revenue-generating capability of the brand in this geographic area. Understanding the revenue figures can help a franchisee assess the potential for their own location and develop realistic financial projections.
It's important to note that this is a segment-level revenue figure and does not represent the profitability of the Americas RAC segment. The FDD also lists significant segment expenses, such as direct vehicle and operating costs, depreciation, and administrative expenses, which impact the overall profitability. A prospective franchisee should carefully review these expenses to understand the potential profit margins for a Dollar Rent A Car franchise.
Furthermore, the FDD provides revenue figures for both the Americas RAC and International RAC segments, allowing for a comparison of the brand's performance in different geographic regions. This information can be valuable for a franchisee considering opening a location in a specific region or evaluating the overall strength of the Dollar Rent A Car brand.