What was the total revenue for Hertz Global and Hertz for Dollar Rent A Car in 2023?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
| (In millions) | Americas RAC | International | Total |
|---|---|---|---|
| RAC | |||
| Revenues | $ 7,398 | $ 1,651 | $ 9,049 |
| Significant segment expenses: | |||
| Direct vehicle and operating | 4,726 | 971 | 5,697 |
| Depreciation of revenue earning vehicles and lease charges, net(1) | 3,198 | 413 | 3,611 |
| Selling, general and administrative | 482 | 244 | 726 |
| Other segment items(2) | 349 | (8) | 341 |
| Segment profit (loss): Adjusted EBITDA | $ (1,357) $ | 31 | $ (1,326) |
| Corporate(3) | (215) | ||
| Total Hertz Global and Hertz Adjusted EBITDA | (1,541) | ||
| Adjustments: | |||
| Non-vehicle depreciation and amortization | (139) | ||
| Non-vehicle debt interest, net | (375) | ||
| Vehicle debt-related charges(4) | (45) | ||
| Restructuring and restructuring related charges(5) | (66) | ||
| Unrealized gains (losses) on financial instruments(6) | (7) | ||
| Non-cash stock-based compensation forfeitures(7) | 64 | ||
| Bankruptcy-related litigation reserve(8) | (292) | ||
| Long-Lived Assets impairment(9) |
Source: Item 23 — RECEIPTS (FDD pages 102–301)
What This Means (2025 FDD)
According to Dollar Rent A Car's 2025 Franchise Disclosure Document, the total revenue for Hertz Global and Hertz was $9,371 million for the year ended December 31, 2023. This revenue includes both Americas RAC (Rental Car) and International RAC segments. The Americas RAC segment generated $7,722 million, while the International RAC segment contributed $1,649 million to the total revenue.
For a prospective Dollar Rent A Car franchisee, this indicates the overall financial scale and performance of the parent company. High revenue figures can suggest a strong brand presence and customer demand, which could be beneficial for franchisees. Understanding the revenue distribution between the Americas and International segments can also provide insights into the geographic strengths and potential growth areas of the company.
It is important to note that while this figure represents the total revenue for Hertz Global and Hertz, it does not isolate the specific revenue attributable to the Dollar Rent A Car brand. Franchisees should also consider other financial metrics and factors, such as expenses, profitability, and market conditions, to gain a comprehensive understanding of the company's financial health and the potential for success as a franchisee. Further due diligence, including discussions with existing franchisees and a review of the complete FDD, is essential for making an informed investment decision.