What was the total revenue for Dollar Rent A Car in 2023?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
| (In millions) | Americas RAC | International | Total |
|---|---|---|---|
| RAC | |||
| Revenues | $ 7,398 | $ 1,651 | $ 9,049 |
| Significant segment expenses: | |||
| Direct vehicle and operating | 4,726 | 971 | 5,697 |
| Depreciation of revenue earning vehicles and lease charges, net(1) | 3,198 | 413 | 3,611 |
| Selling, general and administrative | 482 | 244 | 726 |
| Other segment items(2) | 349 | (8) | 341 |
| Segment profit (loss): Adjusted EBITDA | $ (1,357) $ | 31 | $ (1,326) |
| Corporate(3) | (215) | ||
| Total Hertz Global and Hertz Adjusted EBITDA | (1,541) | ||
| Adjustments: | |||
| Non-vehicle depreciation and amortization | (139) | ||
| Non-vehicle debt interest, net | (375) | ||
| Vehicle debt-related charges(4) | (45) | ||
| Restructuring and restructuring related charges(5) | (66) | ||
| Unrealized gains (losses) on financial instruments(6) | (7) | ||
| Non-cash stock-based compensation forfeitures(7) | 64 | ||
| Bankruptcy-related litigation reserve(8) | (292) | ||
| Long-Lived Assets impairment(9) |
Source: Item 23 — RECEIPTS (FDD pages 102–301)
What This Means (2025 FDD)
According to Dollar Rent A Car's 2025 Franchise Disclosure Document, the total revenue for the brand in 2023 was $9,371 million. This figure represents the combined revenues from both the Americas RAC (Rent-A-Car) and International RAC segments. For a prospective franchisee, this indicates the overall scale of Dollar Rent A Car's operations and brand recognition.
Specifically, the Americas RAC segment generated $7,722 million in revenue, while the International RAC segment contributed $1,649 million. Understanding the revenue split between these segments can provide insights into the geographic performance of the Dollar Rent A Car business. A franchisee might consider these figures in relation to their own target market and the potential for growth in their specific region.
It's also important to note that these revenue figures are part of a larger financial statement that includes various expenses and adjustments. For instance, direct vehicle and operating expenses, depreciation, and administrative costs are deducted from revenues to arrive at profit figures like Adjusted EBITDA. A potential franchisee should review the entire financial context to understand the profitability and cost structure of Dollar Rent A Car's business model.