What standards must advertising for a Dollar Rent A Car franchise conform to?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
- 8.1. Advertising by You. You may advertise Your Franchised Business within Your Territory. All advertising by You in any medium shall be conducted in a dignified manner and shall conform to such standards and requirements as We may from time to time designate in the Operations Guide or otherwise in writing. You shall submit to Us for Our prior approval (including with respect to prices to be charged, to the extent allowed by applicable law) samples of all advertising and promotional plans and materials (including Web sites and press releases) that You desire to use and that have not been prepared or previously approved by Us. The approval procedures are set forth in the Operations Guide. If written disapproval thereof is not received by You within thirty (30) days of receipt, We shall be deemed to have given the required approval. You shall not advertise Your Franchised Business outside Your Territory without Our prior written consent.
Source: Item 23 — RECEIPTS (FDD pages 102–301)
What This Means (2025 FDD)
According to Dollar Rent A Car's 2025 Franchise Disclosure Document, franchisees are permitted to advertise their franchised business within their designated territory. However, all advertising efforts, regardless of the medium used, must be conducted in a dignified manner and adhere to the standards and requirements specified by Dollar Rent A Car in the Operations Guide or other written communication.
To ensure compliance, franchisees are required to submit samples of all advertising and promotional plans and materials, including website content and press releases, to Dollar Rent A Car for prior approval. This includes the prices to be charged, to the extent allowed by applicable law. This approval process is detailed in the Operations Guide. If the franchisee does not receive written disapproval within thirty (30) days of Dollar Rent A Car's receipt of the submitted materials, the company's approval is assumed.
Furthermore, franchisees are prohibited from advertising their Dollar Rent A Car business outside of their designated territory without obtaining prior written consent from the company. This ensures that advertising efforts are coordinated and do not infringe upon the territories of other franchisees or the company's own marketing strategies.
In summary, a Dollar Rent A Car franchisee has the right to advertise their business within their territory, but they must ensure that all advertising is dignified, complies with Dollar Rent A Car's standards, and is pre-approved by the company. They are also restricted from advertising outside their territory without written consent.