Does Dollar Rent A Car have the right to modify or replace Programs, campaigns, or activities?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
You must subscribe to and fully and completely participate in any and all Programs, campaigns or activities. Such Programs, campaigns or activities could relate, for example, to advertising, sales promotion, marketing, reservations, centralized billing, direct billing, charge cards, credit cards, debit cards, cash deposit ID cards, any cards issued by us or our affiliates, travel industry commissions or tour arrangements, customer satisfaction, operations, account programs, coupon programs, experimental or test programs. Such Programs may be initiated, modified or replaced by us from time to time in the Operations Guide or otherwise in writing. Some of these programs, campaigns and activities may also be undertaken separately from or together with programs, campaigns and activities of our affiliates and their franchisees including operations in the Hertz and Thrifty systems.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 75–77)
What This Means (2025 FDD)
According to Dollar Rent A Car's 2025 Franchise Disclosure Document, Dollar Rent A Car has the authority to modify or replace programs, campaigns, or activities. Dollar Rent A Car franchisees are required to participate fully in all programs, campaigns, and activities, which may include advertising, sales promotions, marketing, reservations, centralized billing, direct billing, charge cards, credit cards, debit cards, cash deposit ID cards, cards issued by Dollar Rent A Car or its affiliates, travel industry commissions, tour arrangements, customer satisfaction, operations, account programs, coupon programs, and experimental or test programs. These programs can be altered or replaced by Dollar Rent A Car at any time through updates to the Operations Guide or other written communication. These initiatives may be conducted independently or in conjunction with programs involving Dollar Rent A Car's affiliates and their franchisees, including those operating within the Hertz and Thrifty systems.
This level of control is typical in franchising, allowing Dollar Rent A Car to maintain brand consistency and adapt to market changes. However, it also means that franchisees must be prepared for potential changes in how they operate their businesses and market their services. Franchisees need to stay informed about updates to the Operations Guide and other communications from Dollar Rent A Car to ensure compliance with the latest program requirements.
The requirement to participate in these programs and the potential for changes initiated by Dollar Rent A Car highlight the importance of a strong working relationship between the franchisor and franchisee. Franchisees should actively engage with Dollar Rent A Car to understand the rationale behind program changes and provide feedback when appropriate. While Dollar Rent A Car has the right to modify programs, open communication can help ensure that changes are implemented effectively and with minimal disruption to the franchisee's business.