What are the requirements for Dollar Rent A Car telephone numbers and lines?

According to the 2025 Dollar Rent A Car FDD, if a franchisee operates multiple brands (Hertz, Dollar, and Thrifty), they must maintain separate telephone numbers and lines for each brand. Specifically, the franchisee is required to answer the telephone lines with the appropriate Hertz, Dollar, or Thrifty announcement, ensuring that customers can clearly distinguish which brand they are contacting. This requirement is designed to maintain the distinct brand identities of Hertz, Dollar, and Thrifty.

This separation extends beyond just telephone lines. Dollar Rent A Car franchisees must also maintain separate rental counters, buses, and employee uniforms for each brand. Counter employees cannot be shared between brands simultaneously, and each brand must have distinct customer employee uniforms and nametags. These measures ensure that each brand operates as a separate and distinct business in the eyes of the public.

These requirements are particularly relevant for existing franchisees looking to add another brand to their operations. By keeping the brands distinct, Dollar Rent A Car aims to avoid customer confusion and maintain the integrity of each brand's reputation. The franchisor also prohibits franchisees from sharing confidential and proprietary information between the different brands without prior written consent.