What is the relationship between Hertz Global Holdings, Inc. and Dollar Rent A Car?

According to Dollar Rent A Car's 2025 Franchise Disclosure Document, Hertz Global Holdings, Inc. is the top-level holding company for the consolidated Hertz businesses. Rental Car Intermediate Holdings, LLC (RCIH) is a direct, wholly-owned subsidiary of Hertz Global Holdings, Inc. The Dollar Rent A Car system is under this umbrella, as the parent company of Dollar Rent A Car is a direct wholly-owned subsidiary of RCIH. All three entities, Hertz Global Holdings, Inc., RCIH, and the parent company of Dollar Rent A Car, maintain their principal places of business at the same address.

This corporate structure means that Hertz Global Holdings, Inc. ultimately controls Dollar Rent A Car. As the top-level holding company, Hertz Global Holdings, Inc. has the power to make significant decisions affecting Dollar Rent A Car's operations, strategies, and financial performance. This also implies that Dollar Rent A Car benefits from the resources and support of a larger organization, including shared services like information technology, accounting, legal, audit, and risk management.

For a prospective Dollar Rent A Car franchisee, this relationship offers both advantages and potential risks. The franchisee benefits from the brand recognition and established systems of a well-known company like Hertz, while also gaining access to shared resources and support services. However, the franchisee should also be aware that decisions made at the Hertz Global Holdings, Inc. level could impact the Dollar Rent A Car franchise system. It would be prudent for a potential franchisee to investigate the strategic priorities of Hertz Global Holdings, Inc. and how they align with the franchisee's own business goals.