What is the registration number for the "DOLLAR RENT A CAR" trademark owned by Dollar Rent A Car?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
| Name | Registration Date | Registration Number |
|---|---|---|
| DOLLAR | June 14, 1988 Renewed August 24, 2018 | 1492628 |
| DOLLAR RENT A CAR | October 28, 1997 Renewed October 28, 2017 | 2110019 |
| DOLLAR CAR RENTAL | August 7, 2018 | 5534265 |
| dollar. in red | July 8, 2017 | 5247618 |
| dollar. Car Rental Stylized | November 5, 2019 | 5904322 |
Source: Item 13 — TRADEMARKS (FDD pages 71–73)
What This Means (2025 FDD)
According to the 2025 Dollar Rent A Car Franchise Disclosure Document, the trademark "DOLLAR RENT A CAR" has a registration number of 2110019. The trademark was initially registered on October 28, 1997, and was renewed on October 28, 2017. This registration indicates that Dollar Rent A Car has legally protected its brand name for car rental services.
For a prospective franchisee, this information is crucial as it confirms that Dollar Rent A Car has taken steps to secure its brand identity. As a franchisee, you are granted the right to operate under this trademark, but you must adhere to the franchisor's guidelines for its use. This includes using the names and marks in full compliance with the rules established by Dollar Rent A Car, as outlined in the Operations Guide.
It is important to note that franchisees are prohibited from using the "DOLLAR" trademark or any similar name as part of any corporate name or with any prefix, suffix, or other modifying words, terms, designs, or symbols. Additionally, franchisees cannot register or assist others in registering the marks or variations of them. Upon termination or expiration of the Franchise Agreement, the franchisee must cease using the Dollar Rent A Car marks, as the franchisor retains exclusive rights to them.
Dollar Rent A Car also has the right to modify or discontinue the use of any of the marks, and franchisees must comply with the updated standards at their own expense within a reasonable timeframe. This ensures that the brand remains consistent and protected across all franchise locations, which is a common practice in franchising to maintain brand integrity and customer recognition.