How are Program Assessment amounts determined for a Dollar Rent A Car franchise?

According to Dollar Rent A Car's 2025 Franchise Disclosure Document, the franchisor may decide to initiate a Program Assessment related to any Program. These Programs could relate to advertising, sales promotion, marketing, reservations, centralized billing, charge cards, travel industry commissions or tour arrangements, operating programs, customer satisfaction programs, account programs, coupon programs, experimental or test programs, and other programs that Dollar Rent A Car may prescribe in the Operating Guide. The amounts for these assessments will vary depending on the specific program.

The FDD indicates that Dollar Rent A Car is currently not charging any Program Assessments to new franchisees. However, it retains the right to implement such assessments in the future. These Programs may be modified, replaced, or instituted from time to time, with changes communicated in the Operations Guide or in writing.

For a prospective Dollar Rent A Car franchisee, this means that while there are no immediate Program Assessment fees, such fees could be introduced later. The franchisee should pay close attention to updates to the Operations Guide and any written notices from Dollar Rent A Car to stay informed about potential future assessments and their associated costs. Understanding the types of programs that could trigger assessments allows a franchisee to anticipate and budget for these potential expenses.