What are the possible trade names that a Dollar Rent A Car franchisee can choose from?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
| Franchise Agreement No.: | See location numbers listed below. |
|---|---|
| Agreement Issue Date: | |
| Effective Date: | [TBD] |
| Expiration Date: | [5] years after Effective Date |
| Franchisor: | [HERTZ SYSTEM, INC. / DOLLAR RENT A CAR, INC. / THRIFTY RENT-A-CAR SYSTEM, LLC] |
| Franchisor Notice Address: | [HERTZ SYSTEM, INC. / DOLLAR RENT A CAR, INC. / THRIFTY RENT-A-CAR SYSTEM, LLC] Attn: Franchise Operations 8501 Williams Road Estero, FL 33928, USA |
| Franchisee Name: | [ENTITY NAME] |
| Franchisee Notice Address: | [ENTER ADDRESS FOR LEGAL NOTICES – this may or may not be one of the Locations] |
| Trade Name(s): | [CHOOSE AS APPROPRIATE:] “Thrifty” or “Thrifty Car Rental” or “Thrifty Rent-A-Car System” OR “Hertz” or “Hertz Car Rental” OR “Dollar” or “Dollar Rent A Car” |
Source: Item 23 — RECEIPTS (FDD pages 102–301)
What This Means (2025 FDD)
According to the 2025 Dollar Rent A Car Franchise Disclosure Document, a franchisee can choose from several trade names. These include "Thrifty", "Thrifty Car Rental", "Thrifty Rent-A-Car System", "Hertz", "Hertz Car Rental", "Dollar", or "Dollar Rent A Car". This provides a franchisee with a range of options when establishing their business identity.
Dollar Rent A Car requires that franchisees operate their franchised business using only the authorized trade names or other marks specified by the company. Franchisees are prohibited from using these marks as part of any legal entity name. This ensures brand consistency and prevents any potential legal issues related to trademark infringement or misuse.
Before registering any fictitious or "doing-business-as" name, a Dollar Rent A Car franchisee must notify the franchisor and comply with any instructions provided. This includes adhering to guidelines regarding the addition of words before or after the marks to reflect the franchisee's name, geographic location, or other relevant information. This process allows Dollar Rent A Car to maintain control over its brand identity while allowing franchisees some degree of personalization.
The Dollar Rent A Car franchisee cannot use the marks in association with any business, product, or service not specifically authorized by the Franchise Agreement. Additionally, franchisees are prohibited from registering the marks or any variations of them as domain names. These restrictions are in place to protect the integrity and exclusivity of the Dollar Rent A Car brand.