Who is the parent company of Dollar Rent A Car?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
We are a wholly-owned direct subsidiary of Dollar Thrifty Automotive Group, Inc. ("DTG"), which was incorporated in Delaware in 1997. DTG is a wholly-owned subsidiary of Rental Car Group Company, LLC ("RCGC"), which was formed in Delaware in 2015. RCGC is a wholly-owned direct subsidiary of The Hertz Corporation (the "Parent"), which was incorporated in Delaware in 1967.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–20)
What This Means (2025 FDD)
According to the 2025 Dollar Rent A Car FDD, Dollar Rent A Car, Inc. is a wholly-owned direct subsidiary of Dollar Thrifty Automotive Group, Inc. (DTG). DTG is itself a wholly-owned subsidiary of Rental Car Group Company, LLC (RCGC). RCGC is a wholly-owned direct subsidiary of The Hertz Corporation, which Dollar Rent A Car identifies as its 'Parent.'
In simpler terms, The Hertz Corporation sits at the top of the corporate structure, owning Rental Car Group Company, LLC, which in turn owns Dollar Thrifty Automotive Group, Inc. Finally, Dollar Rent A Car, Inc. is directly owned by Dollar Thrifty Automotive Group, Inc. This layered structure means that while Dollar Rent A Car manages its own franchising operations, ultimate control and ownership reside with The Hertz Corporation.
This structure is important for prospective franchisees to understand because it clarifies who ultimately makes strategic decisions and controls the direction of the Dollar Rent A Car brand. It also highlights the potential for shared resources and system modifications across the Hertz, Dollar, and Thrifty brands, as mentioned elsewhere in the FDD. Franchisees should be aware that changes within the parent company, The Hertz Corporation, could impact the Dollar Rent A Car franchise system.