Who owns the Dollar Rent A Car Operations Guide?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
nd further developed by us.
The System is identified by certain trademarks, service marks, trade names, logos, emblems and other commercial symbols, including, but not limited to, the marks "Dollar" "Dollar Rent A Car" as are now designated for use with the System and may, in the future, be designated by us in the Operations Guide (the "Marks"). We have proprietary rights to a number of trademarks used in this Disclosure Document. We have included the "®" symbol for some trademarks named in this Disclosure Document, and the lack of any such reference should not be construed as any indicator that we do not own, and will not assert our rights to, these marks to the fullest extent permitted by applicable law. Our Operations Guide contains each published document or collection of documents, whether provided electronically or in hard copy, made available to the Franchisee by us and contains the guidelines for the use of the Marks in Your Franchised Business, as supplemented and rev
Source: Item 14 — PATENTS, COPYRIGHTS, AND PROPRIETARY INFORMATION (FDD pages 73–74)
What This Means (2025 FDD)
According to the 2025 Dollar Rent A Car Franchise Disclosure Document, Dollar Rent A Car, Inc. owns the Operations Guide. The Operations Guide contains each published document or collection of documents, whether provided electronically or in hard copy, made available to the Franchisee by Dollar Rent A Car and contains the guidelines for the use of the Marks in Your Franchised Business, as supplemented and revised by them from time to time.
The Operations Guide provides franchisees with uniform methods for conducting operations, accounting for business finances, and procuring customers. It also details advertising and publicity guidelines, insurance programs, and the uniform style and character of equipment, furnishings, and appliances used in the business. Dollar Rent A Car retains the right to change, improve, and further develop these programs and services.
The Operations Guide also contains the guidelines for the use of the Dollar Rent A Car marks in the franchised business. Dollar Rent A Car may designate marks for use with the System in the future in the Operations Guide. The Operations Guide also describes procedures for reservation systems and may be revised or revoked by Dollar Rent A Car at any time.