What are the 'Marks' that identify the Dollar Rent A Car System?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
The System is identified by certain trademarks, service marks, trade names, logos, emblems and other commercial symbols, including, but not limited to, the marks "Dollar" "Dollar Rent A Car" as are now designated for use with the System and may, in the future, be designated by us in the Operations Guide (the "Marks"). We have proprietary rights to a number of trademarks used in this Disclosure Document. We have included the "®" symbol for some trademarks named in this Disclosure Document, and the lack of any such reference should not be construed as any indicator that we do not own, and will not assert our rights to, these marks to the fullest extent permitted by applicable law. Our Operations Guide contains each published document or collection of documents, whether provided electronically or in hard copy, made available to the Franchisee by us and contains the guidelines for the use of the Marks in Your Franchised Business, as supplemented and revised by us from time to time.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–20)
What This Means (2025 FDD)
According to the 2025 Dollar Rent A Car FDD, the 'Marks' that identify the Dollar Rent A Car System include trademarks, service marks, trade names, logos, emblems, and other commercial symbols. Specifically, the marks "Dollar" and "Dollar Rent A Car" are designated for use with the System. These marks are currently designated and may be further designated by Dollar Rent A Car in the Operations Guide in the future.
The FDD emphasizes that Dollar Rent A Car possesses proprietary rights to a number of trademarks used in the document. The inclusion of the "®" symbol for some trademarks does not imply a waiver of rights for those without the symbol. Dollar Rent A Car asserts its rights to all marks to the fullest extent permitted by law.
The Operations Guide, accessible either electronically or in hard copy, provides franchisees with guidelines for the proper use of these marks in their franchised businesses. These guidelines are subject to updates and revisions by Dollar Rent A Car from time to time, so franchisees must stay up-to-date with the latest version of the Operations Guide.