What is 'Lighthouse' within the Dollar Rent A Car Value Proposition, and what is its cost?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
such time as you or your affiliate(s) have paid all monies owed by you or your affiliate to us and our affiliate(s).
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- The Value Proposition products and services are offered to our franchisees on an optional menu basis. These services are offered by third party vendors and The Hertz Corporation. The Value Proposition products and services may include, among other offerings: (1) Lighthouse, a service provided by the Hertz Corporation, which provides process improvement evaluation of operations and locations, at a cost of $100,000 to $150,000 based on the size of the operation; (2) Business/Fleet Planning, the fee for which will vary based on the cost of administering the service
Source: Item 6 — OTHER FEES (FDD pages 39–46)
What This Means (2025 FDD)
According to Dollar Rent A Car's 2025 Franchise Disclosure Document, 'Lighthouse' is a service offered as part of the Value Proposition to franchisees. This service, provided by The Hertz Corporation, involves a process improvement evaluation of the franchisee's operations and locations.
The cost for the 'Lighthouse' service ranges from $100,000 to $150,000, with the specific price depending on the size of the Dollar Rent A Car operation.
It's important to note that participation in the Value Proposition, including the 'Lighthouse' service, is optional for Dollar Rent A Car franchisees. The Value Proposition also includes other services such as Business/Fleet Planning and Operational Profitability Consulting, for which the fees vary based on the cost of administering the service. Franchisees should carefully consider the potential benefits and costs before deciding to utilize the 'Lighthouse' service or other offerings within the Value Proposition.