Must a Dollar Rent A Car franchisee participate in travel incentive programs?

According to the 2025 Dollar Rent A Car Franchise Disclosure Document, franchisees are required to participate in travel incentive programs. Specifically, Dollar Rent A Car franchisees must fully participate in and honor the terms of any frequent flyer, frequent renter, or other travel incentive programs that Dollar Rent A Car designates in the Operations Guide.

This means that as a Dollar Rent A Car franchisee, you do not have the option to opt out of travel incentive programs that the company establishes. You are obligated to offer these incentives to customers and adhere to the specific rules and guidelines of each program. This participation is mandatory to maintain consistency across the Dollar Rent A Car system and uphold brand standards.

Franchisees should carefully review the Operations Guide and any program-specific documentation to understand the full scope of their obligations, including any associated costs or administrative requirements. Prospective franchisees should inquire about the details of these programs, including the types of incentives offered, the criteria for customer participation, and any fees or expenses that the franchisee will be responsible for covering.