What does "Your Franchised Business" refer to under the Dollar Rent A Car franchise agreement?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
- 12.14. Trade Name and Service Marks.
You shall operate Your Franchised Business only using the Trade Names or under other Marks that We may authorize and specify from time to time.
You shall not use the Marks as part of any legal entity name.
Prior to applying or filing for any fictitious or "doing-business-as" name, You shall notify Franchisor and comply with any instructions of Franchisor relating thereto, including with respect to the addition of words before or after the Marks that reflect Your name, geographic location or other information.
The Marks shall not be used in association with any business, product or service not specifically authorized by this Franchise Agreement.
- 12.15. Domain Names.
You shall not register or assist others in registering the Marks or variations thereof, or any name or mark in which We have an interest, with any domain name registrar that has the authority or ability to allocate or assign Internet domain names on either the international, national, regional or local levels.
Source: Item 23 — RECEIPTS (FDD pages 102–301)
What This Means (2025 FDD)
According to the 2025 Dollar Rent A Car Franchise Disclosure Document, "Your Franchised Business" refers to the Dollar Rent A Car business that the franchisee operates under the terms and conditions of the Franchise Agreement. Specifically, franchisees must operate their Dollar Rent A Car business using the trade names and service marks authorized by Dollar Rent A Car. Franchisees cannot use these marks as part of any legal entity name.
Before applying for any fictitious or "doing-business-as" name, franchisees must notify Dollar Rent A Car and comply with their instructions, including adding words before or after the marks to reflect the franchisee's name, geographic location, or other information. The marks cannot be used with any business, product, or service not specifically authorized by the Franchise Agreement.
Furthermore, franchisees are prohibited from registering the marks, variations thereof, or any name or mark in which Dollar Rent A Car has an interest with any domain name registrar. This ensures that the franchisee's business operates under the established Dollar Rent A Car brand and system, maintaining consistency and preventing unauthorized use of the company's intellectual property.