What data and customer privacy laws should a Dollar Rent A Car franchisee be aware of?
Dollar_Rent_A_Car Franchise · 2025 FDDAnswer from 2025 FDD Document
Many states have data and customer privacy laws which may apply to your operation of the business, including specific notification requirements in the event of a breach and rights to: (i) know what personal information is collected; (ii) request deletion of personal data; and (iii) opt out of the sale of any personal data..
You must comply with all applicable laws pertaining to the privacy of consumer, employee and transactional information, including the "Standards for Safeguarding Customer Information," dated May 23, 2002, issued by the Federal Trade Commission (the "Safeguards Rule").
The Safeguards Rule applies to businesses, regardless of size, that are "significantly engaged" in providing financial products or services to consumers.
This includes non-bank lenders such as car sales businesses.
In addition to developing their own safeguards, covered entities are responsible for taking steps to ensure that their affiliates and service providers safeguard customer information in their care.
The Safeguards Rule is posted at www.ftc.gov/privacy/glbact.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–20)
What This Means (2025 FDD)
According to the 2025 Dollar Rent A Car Franchise Disclosure Document, franchisees must be aware of data and customer privacy laws at both the state and federal levels. Many states have data and customer privacy laws that may apply to the operation of the Dollar Rent A Car business. These laws include specific notification requirements in the event of a data breach. They also grant customers rights to know what personal information is collected, request deletion of their personal data, and opt out of the sale of their personal data.
At the federal level, Dollar Rent A Car franchisees must comply with all applicable laws pertaining to the privacy of consumer, employee, and transactional information. This includes adherence to the "Standards for Safeguarding Customer Information," issued by the Federal Trade Commission, also known as the "Safeguards Rule." This rule applies to businesses significantly engaged in providing financial products or services to consumers, which includes non-bank lenders such as car sales businesses.
The Safeguards Rule requires Dollar Rent A Car franchisees to develop their own safeguards to protect customer information. Franchisees are also responsible for ensuring that their affiliates and service providers safeguard customer information in their care. The FTC provides resources and information about the Safeguards Rule on its website. Understanding and complying with these data and customer privacy laws is crucial for Dollar Rent A Car franchisees to protect customer information, maintain legal compliance, and avoid potential penalties.