What advertising practices are Dollar Rent A Car franchisees prohibited from engaging in?

According to the 2025 Dollar Rent A Car Franchise Disclosure Document, franchisees are restricted from using the Hertz, Dollar, and Thrifty trademarks together, or in any combination, in their advertising, promotion, or marketing activities. This restriction applies across all media, including paper and electronic directories, unless specifically authorized in the Operations Guides or in writing by Hertz, Dollar, and Thrifty. This policy aims to prevent customer confusion and maintain distinct brand identities.

Dollar Rent A Car franchisees must also avoid any false or misleading advertising, pricing, invoicing, or billing practices that could violate laws or harm the brand's image. Franchisees are required to file a complete schedule of their charges and rates with Dollar Rent A Car before commencing operations and must notify Dollar Rent A Car of any proposed changes, adhering to the procedures outlined in the Operations Guide. This ensures transparency and compliance with legal and brand standards.

Furthermore, Dollar Rent A Car franchisees are obligated to participate fully in any advertising, sales promotion, marketing, or other campaigns that Dollar Rent A Car may initiate for the benefit of the franchise system. Franchisees must also clearly identify themselves as independent franchisees in all forms of communication and advertising. They are prohibited from using public figures to promote their franchise without prior written consent from Dollar Rent A Car. These measures ensure consistent branding and marketing efforts across the Dollar Rent A Car system, while also protecting the brand's reputation and image.