What is the purpose of the Dickeys Barbecue Pit URL website, www.dickeys.com?

According to the 2024 Dickeys Barbecue Pit Franchise Disclosure Document, Dickey's has established and intends to maintain the URL website, www.dickeys.com, to promote the Dickeys Barbecue Pit system and identify the locations of both franchise and company-owned restaurants. As a franchisee, you are required to authorize Dickey's to identify and promote your restaurant on the Dickey's website.

This means that Dickeys Barbecue Pit uses its website as a central hub for marketing the brand and directing customers to specific locations. For a franchisee, this provides a baseline level of advertising and visibility. Potential customers can easily find the nearest Dickeys Barbecue Pit location through the website.

It's important to note that while Dickeys Barbecue Pit uses the website for national advertising, they place most broadcast advertising in local and regional media. Dickey's retains sole control over the advertising concepts, materials, and media placement, and they are not obligated to spend any specific amount on advertising in a franchisee's particular area. Franchisees are required to participate in all advertising and marketing programs established by Dickey's.