What kind of advertising does Dickeys Barbecue Pit place in local and regional areas?
Dickeys_Barbecue_Pit Franchise · 2024 FDDAnswer from 2024 FDD Document
s you may encounter.
Advertising
Dickey's has no obligation to conduct advertising except through the Marketing Fund described below. Dickey's advertises nationally through its web site, and places most broadcast advertising in local and regional media placements. We will direct all programs that the Marketing Fund finances, with sole control over the creative concepts, materials, and endorsements used and their geographic, market, and media placement and allocation. We have an in-house advertising function that works with outside regional and national advertising agencies. We have no obligation to spend any amount on advertising in an area or territory where each franchisee is located.
You must participate actively in and comply with all advertising, marketing, and sales promotion programs according to the terms and conditions Dickey's establishes for each program, subject to restrictions imposed by applicable law. In all aspects of these programs, including the type, quantity, timing, placement and choice of media, market areas and advertising agencies, to the extent permitted by law, Dickey's procedures, standards and specifications will be final.
Dickey's will spend the Restaurant Opening Fee for "Promotional and Pre-Opening Expenses" described in Item 7 in our discretion, on your behalf for your Restaurant opening promotion. We use this amount, in our discretion, to fund marketing materials, local advertising and promotional support for your Restaurant's opening. We will provide to you at your request an accounting of how we spend these funds for your Restaurant's opening promotion. While Dickey's will exercise commercially reasonable efforts to spend your Restaurant Opening Fee, which can range from $375 to $11,500 depending on the Marketing Package you select under the Restaurant Opening Addendum to the Franchise Agreement, on your Restaurant's opening promotion, any balance remaining 6 months after your Restaurant's opening will be deposited into the Marketing Fund to be used as described below.
Dickey's has established and intends to maintain a URL website, www.dickeys.com, promoting the System and identifying the location of franchise and company-owned Restaurants. You are required to authorize Dickey's to identify and promote your Restaurant on Dickey's website and further authorize
Dickey's to modify its website and to conduct promotions on a system-wide basis, and you and your Restaurant will participate in all such promotions.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 50–61)
What This Means (2024 FDD)
According to the 2024 Dickeys Barbecue Pit Franchise Disclosure Document, Dickey's places most of its broadcast advertising in local and regional media. Dickey's manages these advertising programs financed by the Marketing Fund, having sole control over creative aspects, materials, endorsements, and their placement.
Franchisees may be required to participate in local or regional advertising cooperatives, which Dickey's must approve. These cooperatives are geographically defined, typically based on the metropolitan area where the restaurant is located. A percentage of the franchisee's Marketing Fund contribution may be used for advertising, marketing, and promotions within the cooperative's area. All activities of the cooperative are subject to Dickey's approval, and Dickey's can initiate advertising on behalf of the cooperative.
Dickey's also uses a URL website, www.dickeys.com, to promote the Dickeys Barbecue Pit system and identify franchise locations. Franchisees are required to allow Dickey's to promote their restaurant on the website. Franchisees must also participate in a Facebook page or other social media platforms as determined by the Dickey's marketing team under the name "Dickey's Barbecue Pit - [City, State]."