What kind of advertising does Dickeys Barbecue Pit conduct nationally?
Dickeys_Barbecue_Pit Franchise · 2024 FDDAnswer from 2024 FDD Document
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Advertising
Dickey's has no obligation to conduct advertising except through the Marketing Fund described below. Dickey's advertises nationally through its web site, and places most broadcast advertising in local and regional media placements. We will direct all programs that the Marketing Fund finances, with sole control over the creative concepts, materials, and endorsements used and their geographic, market, and media placement and allocation. We have an in-house advertising function that works with outside regional and national advertising agencies. We have no obligation to spend any amount on advertising in an area or territory where each franchisee is located.
You must participate actively in and comply with all advertising, marketing, and sales promotion programs according to the terms and conditions Dickey's establishes for each program, subject to restrictions imposed by applicable law. In all aspects of these programs, including the type, quantity, timing, placement and choice of media, market areas and advertising agencies, to the extent permitted by law, Dickey's procedures, standards and specifications will be final.
Dickey's will spend the Restaurant Opening Fee for "Promotional and Pre-Opening Expenses" described in Item 7 in our discretion, on your behalf for your Restaurant opening promotion. We use this amount, in our discretion, to fund marketing materials, local advertising and promotional support for your Restaurant's opening.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 50–61)
What This Means (2024 FDD)
According to Dickeys Barbecue Pit's 2024 Franchise Disclosure Document, Dickey's has the power to conduct advertising through its Marketing Fund. Dickey's advertises nationally through its website, and places most broadcast advertising in local and regional media placements. Dickey's will direct all programs that the Marketing Fund finances, with sole control over the creative concepts, materials, and endorsements used and their geographic, market, and media placement and allocation. They also have an in-house advertising function that works with outside regional and national advertising agencies.
The Marketing Fund may be used to cover the costs of maintaining and preparing marketing campaigns, promotions, and advertising. This includes television, radio, internet/web-based, magazine, newspaper, and electronic media advertising campaigns. It also covers developing and maintaining an electronic commerce website, market research, customer loyalty programs, direct mail, and outdoor billboard advertising. The Marketing Fund will not be used to promote franchise sales, but application of the Marketing Fund may indirectly benefit franchise sales.
Franchisees are required to participate actively in all advertising, marketing, and sales promotion programs established by Dickey's. Dickey's procedures, standards, and specifications will be final in all aspects of these programs, including the type, quantity, timing, placement, and choice of media, market areas, and advertising agencies, to the extent permitted by law. Franchisees are also required to authorize Dickey's to identify and promote their Restaurant on Dickey's website.
Dickey's may require franchisees to participate in a local or regional advertising cooperative. If participation is required, a percentage of the franchisee's Marketing Fund contribution may be applied towards advertising, marketing, and promotions targeting the local or regional area. Dickey's must approve all activities of the advertising cooperative and may initiate any advertising, marketing, and promotional activity on behalf of the cooperative. Dickey's also administers the application of the funds designated for use by advertising cooperatives.