What words are Deka Lash franchisees prohibited from using in their entity name?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
- 7.8 Entity Name Requirements. You may not use the words "Deka" or "Deka Lash" or any confusingly similar words, as any part of the name of a corporation, LLC or other entity.
However, "Deka Lash" followed by your entity number, or such other designation as we shall specify, shall be your "doing business as" name for an entity which owns this franchise, sometimes also called your "assumed name," "trading as" name, or "fictitious name."
Source: Item 23 — RECEIPT (FDD pages 63–234)
What This Means (2024 FDD)
According to the 2024 Deka Lash Franchise Disclosure Document, franchisees are restricted from using specific terms in the legal name of their business entity. Specifically, a franchisee cannot incorporate the words "Deka" or "Deka Lash," or any similarly confusing terms, into the name of their corporation, LLC, or other legal entity. This restriction is in place to protect Deka Lash's brand identity and prevent any potential confusion among customers or in the marketplace.
However, the FDD clarifies an exception to this rule. A franchisee is permitted to use "Deka Lash" followed by their entity number or another designation specified by Deka Lash as their "doing business as" name. This 'doing business as' name is also referred to as an assumed, trading, or fictitious name. This allows the franchisee to operate under the Deka Lash brand name while still adhering to the legal requirements regarding the formal entity name.
This policy ensures that while franchisees can leverage the established Deka Lash brand for their business operations, they cannot legally misrepresent themselves as the Deka Lash franchisor or create entities that could infringe on the franchisor's trademarks. Prospective franchisees should be aware of these naming conventions and restrictions when establishing their business structure.