Where is the Deka Lash website located?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
The parties are entering into one or more Franchise Agreements. For value received, Franchisee hereby irrevocably assigns to Franchisor all listings associated with the Deka Lash franchise, including all telephone numbers, telephone listings, email addresses, domain names, social media accounts, Internet listings, websites, and comparable electronic identities used in connection with the Marks or the operation of the Franchised Business covered by the Agreement, whether now-existing or adopted by Franchisee in the future, (collectively "Listings").
As a condition to signing the Franchise Agreement(s), we have required that you assign all of your Listings relating to the Deka Lash Franchise(s) to us upon the expiration or termination of any of the Franchise Agreements.
Unless we consent in writing, you and your employees must not conduct or be involved in any digital marketing related to our brand, marks or your studio.
If we do permit you to conduct any digital marketing, you must comply with our policies and we may withdraw approval at any time.
- a.
Sell approved products and services, using our principal trademarks or different trademarks, through all alternative channels of distribution as we deem appropriate, including, but not limited to, the internet, the right to run a website to advertise products and services, and sell products and services on that website under our Marks, without paying compensation to you for soliciting or accepting orders inside your territory.
promotional events, graphic design, photography, video production, branding, public relations, marketing, promotional materials, media, production, and any other activity we believe will benefit Deka Lash, including the creation, maintenance, optimization, and advertising of the company website or other websites, pay per click advertising, and administration of such, creating, conducting, and managing social media, creating, maintenance and promotion of appointment setting software, contests, direct mailers, promotions, and providing promotional materials to our franchisees.
Source: Item 23 — RECEIPT (FDD pages 63–234)
What This Means (2024 FDD)
Based on the 2024 Franchise Disclosure Document, the specific URL for the Deka Lash website is not explicitly stated. However, the FDD does address Deka Lash's rights regarding internet presence and digital marketing. Deka Lash retains the right to operate a website to advertise and sell products and services under its trademarks.
DL Franchising, LLC requires franchisees to assign all internet listings and websites related to the Deka Lash franchise to the franchisor. This includes domain names and social media accounts. This assignment is a condition of signing the Franchise Agreement, ensuring that Deka Lash maintains control over the brand's online presence.
Furthermore, franchisees are generally restricted from conducting digital marketing related to the Deka Lash brand without written consent from the franchisor. This control allows Deka Lash to maintain brand consistency and manage online promotions and marketing efforts effectively. The franchisor also has the right to use the Brand Development Fund for the creation, maintenance, optimization, and advertising of the company website or other websites.