Can I use my own advertising materials for my Deka Lash franchise?
Deka_Lash Franchise · 2024 FDDAnswer from 2024 FDD Document
Use of Your Own Advertising Material. You may use your own advertising materials provided that, prior to use, you submit them to us and we approve them, in writing, and they adhere to federal, state, and local law. All Internet and social media marketing using our Marks must be coordinated through us and approved by us. If our written approval is not received within 14 days from the date we received any material or marketing request, the material or request is deemed disapproved. (Franchise Agreement, Section 7.2).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–40)
What This Means (2024 FDD)
According to Deka Lash's 2024 Franchise Disclosure Document, franchisees can use their own advertising materials, but with restrictions. Franchisees must submit their advertising materials to Deka Lash for written approval before use. If Deka Lash does not provide written approval within 14 days of receiving the materials, the request is considered disapproved. All advertising must comply with federal, state, and local laws. Furthermore, all internet and social media marketing using Deka Lash's trademarks must be coordinated and approved by Deka Lash.
In addition to the above, Deka Lash requires franchisees to spend $2,000 per month on local marketing, according to their standards and specifications. This local marketing expenditure is separate from the Brand Development Fee. Franchisees must adhere to Deka Lash's guidelines on how these funds are spent, which may include specific requirements for the type and number of media advertisements or engaging certain public figures to promote the franchise. Unless Deka Lash approves otherwise in writing, this spending must occur within the franchisee's protected territory. Franchisees must also participate in any promotional, advertising, charity, or other programs that Deka Lash specifies, at the franchisee's own expense.
Deka Lash also has the right to create, operate, and promote websites, social media accounts, applications, and digital advertising to promote the brand. Unless Deka Lash provides written consent, franchisees and their employees cannot conduct any digital marketing that uses Deka Lash's marks or relates to their studio, including through an independent website or social media account. Deka Lash can withdraw this approval at any time, and franchisees must immediately modify or delete any digital marketing as required. These stipulations ensure that Deka Lash maintains control over its brand image and marketing strategies, while still allowing franchisees some flexibility in local advertising with prior approval.